What’s that all elusive path to direct revenue in a social media website? We found a prime example and thought we’d share it with others. Jango is a new social music site where you can listen to your favorite music, share it with friends, rate songs…all the usual social site…
And another one gone, and another one gone, and another one bites the dust…… That would apparently be DirectRevenue. Affirmation of my general philosophy that what goes around comes around..eventually. A business model built upon bullshit just isn’t sustainable long-term. At some point, no matter how much spin is put…
On June 28, 2007 the FTC issued their final consent order with regards to DirectRevenue. Since it is a twelve page government document, I realize many will probably not read through it. Since there are some important points in the decree, I’ll highlight them here. The Consent Order applies to…
FTC Press Release The settlement calls for $1.5 million to be paid in fines for questionable installation and removal tactics of the DirectRevenue adware. There are also clauses regarding how the adware can be distributed in the future as well as ads being displayed through “legacy” installations. The Commission vote…
