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Contextual Adware Advertising Impact Study Released

AffiliateFairPlay has just released a case study looking at the impact of contextual adware advertising in and on affiliate marketing. Many may be surprised by the findings and it may challenge some of the preconceptions about contextual adware. We attempted to give a broader view of this type of advertising.…

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The Rebirth Of Integrated Search Technologies (ISTBar/Slotch/et al)

And the award for the best rebranding of a company goes to……Media Traffic. It’s not just a renaming of a company, but also a shift in their business model. Where the Integrated Search Technologies (IST) products were toolbars, Media Traffic appears to be looking to become a direct contender with…

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