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Vomba (MediaTraffic) Delisted From TRUSTe White List

MediaTraffic’s contextual adware application, Vomba, has been delisted from TRUSTe’s White List of downloadable software. According to the announcement made on TRUSTe’s blog, the delisting was at the request of MediaTraffic. It seems that MediaTraffic decided it was not cost effective to maintain their certification, especially now that their affiliate…

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The Rebirth Of Integrated Search Technologies (ISTBar/Slotch/et al)

And the award for the best rebranding of a company goes to……Media Traffic. It’s not just a renaming of a company, but also a shift in their business model. Where the Integrated Search Technologies (IST) products were toolbars, Media Traffic appears to be looking to become a direct contender with…

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