In a recent press release, it was announced that Linkshare will be partnering with AdGooroo. AdGooroo provides a Trademark Monitoring Service. This is a real-time service with daily email reports which monitors Google and Yahoo for bidding on trademarks. Under the announced parntership, select Linkshare Merchants will have access to AdGooroo’s Trademark Monitoring Service as a value-added service. These Linkshare Merchants will be able to monitor search engine activity on their trademark. If you are a Linkshare affiliate and bidding on merchant trademarks, you probably should take note of this development.