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ValueClick Responds: We Don’t Track, Advertisers Do

****Disclaimer: I am not a lawyer or attorney. The following post is only my own personal interpretation and opinion of public legal documents. You should consult qualified legal professionals regarding this case. In fact, I strongly suggest that some advertisers and publishers may want to seek legal advice regarding these…

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FTC Issues Final Consent Order Against DirectRevenue: An AFP Critiq

On June 28, 2007 the FTC issued their final consent order with regards to DirectRevenue. Since it is a twelve page government document, I realize many will probably not read through it. Since there are some important points in the decree, I’ll highlight them here. The Consent Order applies to…

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Two Class Action Lawsuits Filed Against CJ/BF/ValueClick on Behalf of Affiliates and Merchants

Two separate class action lawsuits were filed on April 20, 2007 against Commission Junction, BeFree and ValueClick. One names CJ and BeFree publishers (affiliates) as the plaintifs. The other names CJ and BeFree merchants as the plaintiffs. So what do these lawsuits center around? Adware. The lawsuits allege breach of…

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