Rakuten Buys CauseLoyalty.com
Rakuten USA, the US division of the Japan headquartered Rakuten, has purchased CauseLoyalty.com. Shaking the corporation tree for those who aren’t aware, Rakuten USA owns LinkShare and CauseLoyalty owns SchoolPop and OneCause. Another affiliate has been bought by a company which also owns a major Affiliate Network. This is the…