These software applications are called by many different names: spyware, adware, parasiteware, theftware, parasites and scumware to name a few. For our purposes we will call them adware which indicates any software application whose primary purpose is to deliver advertising to the end user.
Our goal is to provide online marketing and advertising professionals with objective information to help them better understand the ways in which these software applications generate advertising revenue through the software and impact various advertising channels.
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