Sometimes I find things in unexpected places and ways. This is one of those times. It also brings home the conflicts of interest that can arise within companies involved in different aspects of online advertising. A friend sent a link over IM the other day for a news article they…
Lisa Picarille over at Revenue blogged yesterday a pre CJU post as she gets ready to head out to Santa Barbara. Here’s what I found really interesting in her Getting Schooled post……the end where she posts a press release sent out by ValueClick. I haven’t been able to find a…
It looks like a ruling was handed down yesterday on ValueClick’s motions to dismiss. From the website of the plaintiff’s attorneys: On August 27, 2007, the Honorable Florence-Marie Cooper issued two orders denying, in part, ValueClick’s Motions to Dismiss the Class Action Complaints. The Court held that Defendants failed to…
****Disclaimer: I am not a lawyer or attorney. The following post is only my own personal interpretation and opinion of public legal documents. You should consult qualified legal professionals regarding this case. In fact, I strongly suggest that some advertisers and publishers may want to seek legal advice regarding these…
Two separate class action lawsuits were filed on April 20, 2007 against Commission Junction, BeFree and ValueClick. One names CJ and BeFree publishers (affiliates) as the plaintifs. The other names CJ and BeFree merchants as the plaintiffs. So what do these lawsuits center around? Adware. The lawsuits allege breach of…
