A Road Map For Fair Practices In Affiliate Marketing
Every industry has its good and bad sides, its ups and downs. The road to success can certainly be fraught with pitfalls and land mines particularly in a newly developing industry like Affiliate Marketing. Additionally, Affiliate Marketing is based in a developing medium, the Internet.
AffiliateFairPlay.com (AFP) is committed to fostering the positive side of Affiliate Marketing. While most in the Affiliate Marketing community recognize many of the basic issues surrounding fair trade and fair competition practices in AM, there is still much misinformation and misunderstanding surrounding the issues. This is compounded for people newly arriving to the Affiliate Marketing Industry. Further complicating issues is the fact that since AM is an Internet based Industry, there are rapid changes. What we thought we knew and understood six month ago may not hold true today.
In most situations, a clear understanding of issues is necessary before an effective and lasting solution can be implemented. As such, AFP is committed to providing the community with resources for striving towards fair practices in Affiliate Marketing.
The AffiliateFairPlay.com Approach
AffiliateFairPlay’s approach when addressing fair practices is to focus on the actualbehaviors leading to unfair competition and abuse in the Affiliate Marketing Industry. AFP does not focus on the technology used to achieve the behavior (whether through a software application or on a web site) but rather what the actual behaviors are and what the effect of these behaviors is on the Affiliate Marketing channel.
Technologies themselves are not good or bad, but rather it is the way they can be used which may become problematic. As such, AFP will rarely discuss specific technologies. Instead, we look at how the technology is utilized. This allows AFP to establish testing methods that yield accurate results and analysis of potential behaviors.
AFP’s primary commitment and objective is to provide a better understanding and interpretation of the behaviors which impact all Affiliates’ ability to practice in a fair and competitive marketplace.