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Category Archives: Adware

WhenU: ReBranded, ReStructured, New Network and New Software

kellieafp • July 12, 2007 ,
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In a press release dated yesterday (July 11), WhenU announced several major changes to their business model. Here are the highlights: New CEO and President, Chirag Patel New Name, MeMedia New Web Site, MeMedia.com New Advertising Network (MeMedia) Expanding into a MultiModal Behavioral Ad Network New Desktop Application, AdVantage (ok,…

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FTC Issues Final Consent Order Against DirectRevenue: An AFP Critiq

kellieafp • July 7, 2007, , , , , , ,
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On June 28, 2007 the FTC issued their final consent order with regards to DirectRevenue. Since it is a twelve page government document, I realize many will probably not read through it. Since there are some important points in the decree, I’ll highlight them here. The Consent Order applies to…

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Vomba (MediaTraffic) Delisted From TRUSTe White List

kellieafp • June 28, 2007 , , ,
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MediaTraffic’s contextual adware application, Vomba, has been delisted from TRUSTe’s White List of downloadable software. According to the announcement made on TRUSTe’s blog, the delisting was at the request of MediaTraffic. It seems that MediaTraffic decided it was not cost effective to maintain their certification, especially now that their affiliate…

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What Did I Just Agree To????

kellieafp • May 8, 2007
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In the online world, we come across terms and conditions and end-user licensing agreements all the time. We’re all busy and it’s so easy to just check the “I Agree” box and continue with our business. But there are times when TOS and EULA’s can be very enlightening. And they…

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