http://affiliatefairplay.com/newsblog Resources For Fair Practices In Affiliate Marketing Fri, 22 Feb 2008 16:52:52 +0000 http://backend.userland.com/rss092 en Zango announced on their blog yesterday that they launched their first ad supported widget.  The widget will allow people play Extreme Racing 2 through the widget for free. Of course it's free...it's Zango. :) Guess what though? Users won't have to install Zango software to play the widget game. WOW! So how ... http://affiliatefairplay.com/newsblog/2008/02/22/zango-launches-ad-supported-widgets/ When will some merchants learn? If you're going to participate in public forums, it's best to stick to the truth or it could come back to bite you in the butt. If you just have to lie, then at least make it a good lie. There's a thread over at ABW ... http://affiliatefairplay.com/newsblog/2008/02/12/stupid-is-as-stupid-does/ It seems that a lawsuit was filed in Texas Eastern District Court on January 23, 2007 by Source Inc. alleging patent infringement related to a "Centralized Consumer Cash Value Accumulation System for Multiple Merchants". Translation: loyalty/rebate system. Source Inc is saying they have the patent of others doing loyalty/rebate systems ... http://affiliatefairplay.com/newsblog/2008/01/31/major-loyalty-affiliates-hit-with-patent-infringement-lawsuit/ ExactAdvertisng...remember them? They were behind such lovely adware applications as BargainBuddy (contextual pop-up application like Zango), CashBackBuddy (rebate reminder software), ExactSearch (PPCSE toolbar) and Bullseye Network (BargainBuddy rebranded). I've noticed in the last year or so that several of their adware applications have been dead in the water so to speak. Installation web ... http://affiliatefairplay.com/newsblog/2008/01/28/what-became-of-exactadvertising/ I admit I haven't been on FaceBook for very long. When I finally took the plunge, it was somewhat grudgingly, dragging both my feet all the way.  When I went to FaceBook tonight, I was greeted with this little beauty at the top of my home page. Eh? You won't store ... http://affiliatefairplay.com/newsblog/2007/12/10/wtf-facebook/ News of yet another settlement between a government agency related to adware. This time it's AdultFriendFinder and the FTC. Maybe I need to start tagging these as "chickens coming home to roost." AdultFriendFinder and the FTC have reached a settlement over consumers being "pelted" with sexually explicit ads. The short story ... http://affiliatefairplay.com/newsblog/2007/12/07/adultfriendfindercom-and-the-ftc/ Larry Rulison. over at the TimesUnion.com, has more to report this morning in the continuing indictment of two top WurldMedia executive. It seems to Gregory Kerber, former CEO of Wurld Media, is still employeed by the ROO Group, the publicly traded company who purchased Wurld Media this summer for $4.3 million. Kerber ... http://affiliatefairplay.com/newsblog/2007/12/07/wurld-media-saga-continues/ Yet another adware company is facing legal woes. It looks like the stuff has hit the fan for Wurld Media. The CEO, Gregory Kerber, and the CFO, Richard Saxton, were arraigned on Friday on a number of felony and misdemeanor charges. The charges include second-degree grand larceny, third-degree grand larceny, fourth-degree ... http://affiliatefairplay.com/newsblog/2007/12/03/wurld-media-execs-facing-50-years-jail-time/ November 11 is the technical Veterans Day. Today of course is the recognized Veterans Day. I came across this recently and thought it was fitting Veterans tribute, some what related to our industry. The performer Terry Kelly also wrote the lyrics and is based on a real life event. To all ... http://affiliatefairplay.com/newsblog/2007/11/12/veterans-day-tribute/ What's that all elusive path to direct revenue in a social media web site? We found a prime example and thought we'd share it with others. Jango is a new social music site where you can listen to your favorite music, share it with friends, rate songs...all the usual social site ... http://affiliatefairplay.com/newsblog/2007/11/09/the-path-of-direct-revenue-in-social-media/