http://affiliatefairplay.com/newsblog Resources For Fair Practices In Affiliate Marketing Thu, 24 Jul 2008 15:36:24 +0000 http://backend.userland.com/rss092 en A grand jury has handed down another indictment against Gregory Kerber, former chief executive of WurldMedia. This time the indictment is for grand larceny in the third degree. The allegations are that Kerber transferred $30,000 from Buyersport to his personal account. Kerber was indicted last year under separate charges related to the ... http://affiliatefairplay.com/newsblog/2008/07/24/kerber-of-wurldmedia-indicted-again/ A new CEO for Ebates.com, Kevin Johnson, has been announced replacing former CEO Alessandro Isolani. Alessandro also co-founded Ebates in 1998. Prior to Ebates, he was a DA in California. Ebates has stirred much controversary over the years in affiliate marketing with the integration of the MoeMoneyMaker reminder software in their business model. ... http://affiliatefairplay.com/newsblog/2008/07/17/new-ceo-at-ebatescom/ A proposed settlement has been reached and preliminarily approved in the class action lawsuits on behalf of publishers and advertisers against ValueClick/CJ. The cases centered on the presence of adware in CJ/BF and the impact on both publishers and advertisers. The two cases were consolidated earlier this year by the courts ... http://affiliatefairplay.com/newsblog/2008/07/06/proposed-settlement-in-valueclickcj-adware-class-action-lawsuit/ It's Friday and it's the 13th. It seems like a good day to laugh a bit, so I thought I'd share a couple of videos sent to me via IM this morning. Enjoy. A great commercial.... For all you twitter fans....Twitter Whore http://affiliatefairplay.com/newsblog/2008/06/13/127/ It's long but hysterical. A lesson in how NOT to upsell. :) Nothing like annoying the heck of the customer who has their credit card out. Quite a liberal use of the world "free" as well. Goodness knows I've seen same type of thing on web sites. http://affiliatefairplay.com/newsblog/2008/06/05/direct-marketing-101/ Zango announced on their blog yesterday that they launched their first ad supported widget.  The widget will allow people play Extreme Racing 2 through the widget for free. Of course it's free...it's Zango. :) Guess what though? Users won't have to install Zango software to play the widget game. WOW! So how ... http://affiliatefairplay.com/newsblog/2008/02/22/zango-launches-ad-supported-widgets/ When will some merchants learn? If you're going to participate in public forums, it's best to stick to the truth or it could come back to bite you in the butt. If you just have to lie, then at least make it a good lie. There's a thread over at ABW ... http://affiliatefairplay.com/newsblog/2008/02/12/stupid-is-as-stupid-does/ It seems that a lawsuit was filed in Texas Eastern District Court on January 23, 2007 by Source Inc. alleging patent infringement related to a "Centralized Consumer Cash Value Accumulation System for Multiple Merchants". Translation: loyalty/rebate system. Source Inc is saying they have the patent of others doing loyalty/rebate systems ... http://affiliatefairplay.com/newsblog/2008/01/31/major-loyalty-affiliates-hit-with-patent-infringement-lawsuit/ ExactAdvertisng...remember them? They were behind such lovely adware applications as BargainBuddy (contextual pop-up application like Zango), CashBackBuddy (rebate reminder software), ExactSearch (PPCSE toolbar) and Bullseye Network (BargainBuddy rebranded). I've noticed in the last year or so that several of their adware applications have been dead in the water so to speak. Installation web ... http://affiliatefairplay.com/newsblog/2008/01/28/what-became-of-exactadvertising/ I admit I haven't been on FaceBook for very long. When I finally took the plunge, it was somewhat grudgingly, dragging both my feet all the way.  When I went to FaceBook tonight, I was greeted with this little beauty at the top of my home page. Eh? You won't store ... http://affiliatefairplay.com/newsblog/2007/12/10/wtf-facebook/