New CEO at Ebates.com
A new CEO for Ebates.com, Kevin Johnson, has been announced replacing former CEO Alessandro Isolani. Alessandro also co-founded Ebates in 1998. Prior to Ebates, he was a DA in California.
Ebates has stirred much controversary over the years in affiliate marketing with the integration of the MoeMoneyMaker reminder software in their business model. While Ebates was pulled back from actively promoting MoeMoneyMaker for over a year now, Ebates remains controversial for some in the affiliate marketing community.
It is interesting Ebates has gone out of house for their new CEO and appears to reflect their strategic growth plans. Johnson’s background is in email marketing and SEO optimization. He also has experience in the loyalty marketplace, but it appears that his experience in direct marketing is where Ebates’ interests lie.
It will be interesting to see what changes and directions Ebates may take under Johnson’s leadership.
There were was no information regarding what role Alessandro may continue to have at Ebates.
Their release left out that he was the head spammer at Post Communications (postdirect.com).
NetCentives acquired Post Communications and Kevin was their SVP until they were delisted by NASDAQ and filed for bankruptcy. The loyaltyware “tricks” (aka “methods” to those that aren’t occasionally robbed by them) that NetCentives (aka ClickRewards, MaxMiles, etc) had patented were sold off and licensed to various parties, while the “email operation” was sold back to Post’s old founder (Hans B) at his new Plum job.
So KHJ’s been at the root of online loyaltyware - this article sheds some light into the patent situation and how it’s embedded in today’s rewards programs:
http://www.iw.com/magazine.php?inc=041500/4.15cover3.html
I expect eBates will lean heavily on his email expertise. I expect them to leverage that into more services offered to the merchant partners and other partners of various types. I’m no fan of it, but that’s why I think they went after him.
Personally, I think MyPoints would fear this move - MyPoints relies HEAVILY on email and eBates hasn’t been anywhere close to their level of pounding via inboxes everywhere, but Kevie’s gonna change that for sure.
Comment by Pat Grady — July 18, 2008 @ 10:58 am
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Thanks
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Comment by Webloyalty — January 24, 2009 @ 3:19 am
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Comment by Webloyalty — January 24, 2009 @ 3:22 am
I like what is Kevin Johnson doing, is the better.
Comment by hayat fethia bouamama — November 13, 2009 @ 1:28 pm