New CEO at Ebates.com

July 17, 2008 Filed under: Affiliate Marketing — Kellie AFP @ 9:34 am

A new CEO for Ebates.com, Kevin Johnson, has been announced replacing former CEO Alessandro Isolani. Alessandro also co-founded Ebates in 1998. Prior to Ebates, he was a DA in California.

Ebates has stirred much controversary over the years in affiliate marketing with the integration of the MoeMoneyMaker reminder software in their business model. While Ebates was pulled back from actively promoting MoeMoneyMaker for over a year now, Ebates remains controversial for some in the affiliate marketing community.

It is interesting Ebates has gone out of house for their new CEO and appears to reflect their strategic growth plans. Johnson’s background is in email marketing and SEO optimization. He also has experience in the loyalty marketplace, but it appears that his experience in direct marketing is where Ebates’ interests lie.

It will be interesting to see what changes and directions Ebates may take under Johnson’s leadership.

There were was no information regarding what role Alessandro may continue to have at Ebates.