Wurld Media Saga Continues

December 7, 2007 Filed under: Adware, Editorials, Legal Issues — Kellie AFP @ 10:27 am

Larry Rulison. over at the TimesUnion.com, has more to report this morning in the continuing indictment of two top WurldMedia executive. It seems to Gregory Kerber, former CEO of Wurld Media, is still employeed by the ROO Group, the publicly traded company who purchased Wurld Media this summer for $4.3 million. Kerber was hired by ROO after the purchase of Wurld Media as a senior vice-president of business development.

I wonder if Kerber had anything to do with all those pop-ups of Roo.com I was getting through adware? Adware inventory buys can be a pretty quick and cheap way to get a site’s traffic figures up when setting those good ole Rate Card prices for advertising on the site. Anyway, back to the Friday fun provided by Larry….

It seems a reporter from TimesUnion went to the offices of Roo, as a good reporter should, and those offices were located in a “nondescript building” with a locked front door. They did have a couch and Christmas tree in the front lobby behind that locked door though. Eh….Merry Christmas.  

Evidently, the Saratoga District Attorney’s office is still being a bit tight lipped on the specifics of charges brought against Kerber and Saxton. According to Times Untion, Assistand Distric Attorney of Saratoga did say

“The grand larceny and money laundering charges center on “certain financial transactions that occurred” related to the distribution of the proceeds from the sale to ROO earlier this year, Wendling said……Wendling would not say where authorities believe the proceeds ended up, although he said it was another entity separate from Wurld.”

My curiosity is piqued. I wonder if it ended up in the Lexy Foundation? No, that’s not news only me being tongue in cheek because it’s Friday. But those who were in affiliate marketing back in the early days of WurldMedia, Morpheus and Buyersport should remember about the Lexy Foundation. Just in case something changes on the site in the future:

Lexy Foundation

Formed by the founders of Wurld Media….to assist the sick, disabled, downhearted, and poor. It was also used to justify the Buyersport software claiming the traffic of other affiliate’s as their own. Even when the software was just getting installed by users of Morpheus who were really just interested is being able to download free music, movies, software, etc. That downhearted part always did make me laugh. All those halos in the logo and with mouse-over of the menu seem pretty funny right now as well.

I do hope that during all this investigating going on that some official probing has happened or will happen into the Lexy Foundation as well. All considered, just to be sure that everything is on the up and up with the nonprofit.

I’ll continue to be watching as all of this progresses and more specific information regarding the charges become public record.


  1. Getting very interesting….its about time these guys pay!

    Comment by Betty — December 11, 2007 @ 9:16 am

  2. They took a lot of investors money in the capital district and we were told when Roo purchased them that are stocks were now Roo stocks! Greg lied about that, our stocks were never transfered to Roo.

    What other lies will come out? The only he’s helped is himself!

    Comment by Pam — December 13, 2007 @ 9:17 am

  3. What options are available to those original Wurld Investors with worthless stock certificates rotting in a file cabinet? Anyone out there know if all hope is lost or if there is still a chance any money can be recouped?

    Comment by Brian — March 15, 2008 @ 4:07 pm

  4. I would like to know if the original investors have recourse. I invested a decent amount of money. Is there anyone we can contact?

    Comment by Jennifer — August 5, 2008 @ 9:52 am

  5. You can press forward long after you can’t. It’s just a matter of wanting it bad enough

    Comment by Asics Tiger — August 20, 2012 @ 9:33 pm

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