Comments on: ValueClick Responds: We Don’t Track, Advertisers Do http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/ Resources For Fair Practices In Affiliate Marketing Sat, 11 Oct 2008 16:00:05 +0000 http://wordpress.org/?v=2.0.2 by: Tyra banks bio. http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-257291 Wed, 03 Sep 2008 22:06:13 +0000 http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-257291 <strong>Tyra banks....</strong> Tyra banks nude. Tyra banks. Tyra banks show.... Tyra banks….

Tyra banks nude. Tyra banks. Tyra banks show….

]]> by: Vlad http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-240705 Thu, 07 Aug 2008 23:45:37 +0000 http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-240705 What is million dollars compared to all the money that was funelled and diverted from publishers. For CJ and/or their parasites it is just a drop in a bucket of water. What is million dollars compared to all the money that was funelled and diverted from publishers. For CJ and/or their parasites it is just a drop in a bucket of water.

]]> by: Kevin Webster http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-46667 Mon, 13 Aug 2007 15:52:05 +0000 http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-46667 As I mentioned over at ABW, it seems to me like they're taking the old "There's no such thing as a UFO" approach. You didn't see CJ involved in the process. They're just a weather balloon. Just some swamp gas. As I mentioned over at ABW, it seems to me like they’re taking the old “There’s no such thing as a UFO” approach.

You didn’t see CJ involved in the process. They’re just a weather balloon. Just some swamp gas.

]]> by: Carsten Cumbrowski http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-41987 Thu, 02 Aug 2007 07:06:11 +0000 http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-41987 They can't steal themselves out of the responsibility in this matter that easy. They are deliberately blocking access to relevant tracking data and publisher information. They can't simply turn around and hold their clients responsible for the decisions they have to make based on the pre-filtered, reduced and insufficient set of data, the they are providing. The claim could be extended and "kicked up a notch", if they do and then it might gets really ugly. If you withhold information that are relevant for the prevention or detection and prosecution a fraudulent and criminal act, you become guilty of aiding and abetting a crime. It does not matter if you did it on purpose or because of negligence. It would only affect the level of punishment. That's a felony, at least in Germany that is. I assume that this is also the case in the United States. If it is, then criminal charges would be added and the whole process would not just be a little civil lawsuit where it is about money (and how much of it). I am not a lawyer, but that is how I would understand it. They can’t steal themselves out of the responsibility in this matter that easy.

They are deliberately blocking access to relevant tracking data and publisher information. They can’t simply turn around and hold their clients responsible for the decisions they have to make based on the pre-filtered, reduced and insufficient set of data, the they are providing.

The claim could be extended and “kicked up a notch”, if they do and then it might gets really ugly.

If you withhold information that are relevant for the prevention or detection and prosecution a fraudulent and criminal act, you become guilty of aiding and abetting a crime. It does not matter if you did it on purpose or because of negligence. It would only affect the level of punishment.

That’s a felony, at least in Germany that is. I assume that this is also the case in the United States.

If it is, then criminal charges would be added and the whole process would not just be a little civil lawsuit where it is about money (and how much of it).

I am not a lawyer, but that is how I would understand it.

]]> by: Mike Hyland http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-40396 Sun, 29 Jul 2007 17:26:20 +0000 http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-40396 Sure hope the discovery process reveals VC/CJ/BF additionals contracts and agreement letters with their network approved BHO partnerships. Seeing how hundreds of network enabled merchants get auto approved into new BHO Adware start-up programs would be revealing. Discovery of the amount of commissions flowing to forced click point of sale poachers, non-commissionable actions like bookmark,natural SERP traffic, merchant promotional e-mails, direct merchant URL type-ins would show how much VC/CJ/BF pocketed by TOS and C of C violators. Sure hope the discovery process reveals VC/CJ/BF additionals contracts and agreement letters with their network approved BHO partnerships. Seeing how hundreds of network enabled merchants get auto approved into new BHO Adware start-up programs would be revealing. Discovery of the amount of commissions flowing to forced click point of sale poachers, non-commissionable actions like bookmark,natural SERP traffic, merchant promotional e-mails, direct merchant URL type-ins would show how much VC/CJ/BF pocketed by TOS and C of C violators.

]]> by: Kellie AFP http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-39591 Fri, 27 Jul 2007 21:20:31 +0000 http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-39591 I had thoughts along the same lines. As well as a few others. I had thoughts along the same lines. As well as a few others.

]]> by: Pat Grady http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-39568 Fri, 27 Jul 2007 20:22:00 +0000 http://affiliatefairplay.com/newsblog/2007/07/27/valueclick-respondes-we-dont-track-advertisers-do/#comment-39568 After reading your post about VC/CJ's arguments, I'm left wondering two huge things... If the Advertiser (Merchant) is responsible for everything (including tracking?), what is it that CJ provides for their 30% cut? If CJ has no responisbility for determining who's cheating, why do they have people whose job it is to vet software like weatherbug? In fact, why do they have a QC department at all? After reading your post about VC/CJ’s arguments, I’m left wondering two huge things…

If the Advertiser (Merchant) is responsible for everything (including tracking?), what is it that CJ provides for their 30% cut?

If CJ has no responisbility for determining who’s cheating, why do they have people whose job it is to vet software like weatherbug? In fact, why do they have a QC department at all?

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