Contextual Adware Advertising Impact Study Released
AffiliateFairPlay has just released a case study looking at the impact of contextual adware advertising in and on affiliate marketing. Many may be surprised by the findings and it may challenge some of the preconceptions about contextual adware.
We attempted to give a broader view of this type of advertising. We focused our testing on top internet retailers. We looked at such things as how many merchants were having pop-ups delivered over their sites, who were placing the ads, to what degree were affiliates responsible for the pop-ups, how many pop-ups involved forced clicks (or cookie stuffing), which networks were involved and to what degree.
From the results, it seems to me that as an industry we are not adequately addressing the issues and practices related to this type of advertising.
The full report can be found here.
I read every word of your report. It needed to be said. Thanks for saying it clearly and factually. Thanks for all the work that you do! Zango and the like are an abomination of fair business practices and it needs to be exposed and published. It’s complex (meaning technical), but at it’s core, it’s simply an abuse of the intellectual property rights of website owners everywhere. If commercial parties interfered with commerce activities just like this, but were unshielded from the complexities of internet tracking mechanisms, they’d be halted, fined and jailed.
Comment by RhinoFish Media — April 6, 2007 @ 4:54 pm