AffiliateFairPlay and ShareASale Partner

March 27, 2007 Filed under: General, Affiliate Marketing — Kellie AFP @ 5:22 pm

AffiliateFairPlay.com is pleased to announce a new partnership with ShareASale Affiliate Marketing Network. ShareASale is a highly respected Affiliate Network with a focus of providing performance marketing solutions to small and mid-sized merchants. The new alliance between ShareASale and AffiliateFairPlay continues ShareASale’s commitment to a high standard of service to their clients and precedence of providing a quality pool of affiliates within their Network.

As part of the alliance, AffiliateFairPlay.com will be providing adjunct services to ShareASale’s own compliance efforts. Known for their proactive measures and policies to ensure traffic and sales that yield a higher ROI (return on investment) in the affiliate marketing channel for merchants, ShareASale recognizes the increasing challenges in maintaining quality and standards with emerging technologies and practices. An innovator is providing Quality Assurance measures internally within their Network and tools for their Merchants; ShareASale will now have an additional layer of protection in identifying undesirable activity efficiently and detecting new behaviors.

As an additional part of the new partnership, AffiliateFairPlay will be providing a fifteen (15) percent discount off the subscription price of AffiliateFairPlay.com’s Affiliate Marketing Testing Service to Merchants, Managers and OPMs (out-sourced program managers) who run affiliate programs on the ShareASale Network.

AffiliateFairPlay recognizes, through our extensive testing, the many practices used in online advertising not directly related to the affiliate marketing channel that affect negatively on a Merchant’s overall online marketing efforts and conversions within their affiliate marketing channel. These practices are outside of the Affiliate Network’s control and prevue of Network Quality Assurance. Additionally, many Merchants operate affiliate programs on multiple platforms. A diminished ROI of a Merchant’s overall marketing efforts occurs when undesirable practices are present from other sources.

AffiliateFairPlay is pleased to be working more closely with ShareASale in assisting Merchants to achieve incremental sales and maximal profitability of their marketing efforts, not only with ShareASale, but also with their overall marketing strategy. 

15 Comments »

  1. Sounds like a perfect pair:)

    Comment by purplebear — March 27, 2007 @ 9:08 pm

  2. Perfect! Now if only other networks like CJ, Linkshare etc would partner with AFP…

    Comment by Pranav — March 28, 2007 @ 7:33 am

  3. “ShareASale will now have an additional layer of protection in identifying undesirable activity efficiently and detecting new behaviors.”

    Great Brian & Kellie!

    Comment by Mr. Mackin — March 28, 2007 @ 8:52 am

  4. Excellent move for SAS and AFP, affiliate marketing just moved up another notch.

    Comment by Andy Rodriguez — March 28, 2007 @ 10:48 am

  5. A match made in heaven.

    Comment by Mike Nunez — March 28, 2007 @ 10:49 am

  6. Yet another reason why Sharasale is the preferred network for affiliates.

    Comment by Comparit — March 28, 2007 @ 11:14 am

  7. This is great news! Congrats to ShareASale and AffiliateFairPlay on this move. Now another reason to call SAS a “Trusted Network”.

    Comment by Jorge Rami — March 28, 2007 @ 1:27 pm

  8. Great move for both organizations I believe. SAS has done a great job at positioning themselves firmly in the corner of fair business practices in affiliate marketing and Kellie has done an awesome job on her end as well. Excellent marriage and I look forward to continuing to manage programs on the SAS platform and sending merchants there as a network they can trust.

    Comment by Wade Tonkin — March 28, 2007 @ 3:15 pm

  9. Congradulations Kellie and Brian. You’ve both helped me with a merchant problem in the past and you proved to be a great combination then. This alliance gives you a major step up over the other networks IMHO. I hope all of the SaS merchants take a serious look at what AFP can provide them through their testing service.

    Comment by Robert — March 28, 2007 @ 4:04 pm

  10. Very nice!! Go SaS! Go AFP! And congratulations to both Brian and Kellie on keeping doing the right thing. Thumbs up!!

    Comment by Geno Prussakov — March 28, 2007 @ 4:17 pm

  11. I love Shareasale and this is a perfect combination.

    Comment by jennifer — March 28, 2007 @ 5:15 pm

  12. I love it!!! Congrats to both parties involved!!!

    Comment by Pat Grady — March 28, 2007 @ 8:50 pm

  13. I have no idea what “adjunct services” are, but congrats. Three thumbs up!

    Comment by Billy Kay — March 28, 2007 @ 10:02 pm

  14. Thanks for all the positive feedback everyone. The gang over at SAS is really great to work with. :)

    The fact that Brian arranged for the discount for his merchants speaks volumes to me of his committment to his merchants overall success, not just through SAS. I find behavior that is not directly related to SAS, but can still be impacting on merchants in SAS. The fact that Brian has committed to making that information more accessible for his merchants really does say an awful lot about the SAS philosophy.

    Comment by Kellie AFP — March 29, 2007 @ 4:05 am

  15. This is excellent news, congratulations! Now affiliate managers have even more reason to trust the quality of ShareASale.

    Comment by Greg Rice — March 29, 2007 @ 11:59 am

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