AffiliateFairPlay Fair Practice Award Announced

August 20, 2006 Filed under: Affiliate Marketing — Kellie AFP @ 1:00 pm

AFP presented it’s first Fair Practice Award today at the Affiliate Manager Certification Seminar III currently being held in Chicago. The AFP Fair Practice Award is a unique award within Affiliate Marketing recognizing a company or individual who has consistently engaged in activities which embody the principles of fair trade and competitive practices in affiliate marketing. The recipient of the award may be an affiliate, merchant, network, manager, industry expert, consultant or provider of services/products related to affiliate marketing. was pleased to present the first Fair Practice Award to Brian Littleton, Founder and CEO of Brian began ShareASale in early 2000. Not only is he well respected within the Industry, he is well versed in his knowledge and understanding of Affiliate Marketing. Brian is an active participant in the online affiliate marketing community and has presented at numerous Industry Events sharing his insights and knowledge.

Brian takes a very hands on approach to the operation of ShareASale. And we mean a very hands on approach. He did program the ShareASale platform himself after all. Through ShareASale, Brian represents what many feel has been lost within the Industry…a Network which is truly a trusted third party for both Merchants and Affiliates. He not only continuously seeks public feedback from his customers regarding their affiliate marketing needs and improvements to ShareASale, he then acts on the information provided.

Brian has the unique gift of blending integrity and ethics with solid, long-term business principles providing an opportunity for profitability for both ShareASale merchants and affiliates. It is AFP’s great honor to not only know Brian personally, but to present him with the AFP Fair Award in recognition of all he has done for the Affiliate Marketing Industry through ShareASale.

We look forward to working with ShareASale in future and watching their continued growth. We have no doubt ShareASale will continue to be positive influence within the Industry in the years to come. Congratulations and kudos to Brian and all the staff at ShareASale!


  1. And the AffiliateFairPlay Fair Practice Award Goes to……

    …Brian Littleton of ShareASale. AffiliateFairPlay awarded it’s first Fair Practices Award this week in Chicago. According to the website, The AFP Fair Practice Award is a unique award within Affiliate Marketing recognizing a company or individual wh…

    Trackback by ReveNews - Scott Jangro — August 23, 2006 @ 5:55 am

  2. Brian Littleton Wins the Fair Practice Award… presented it’s first Fair Practice Award to Brian Littleton, Founder and CEO of….

    Trackback by Affiliate Blog by Shawn Collins — August 23, 2006 @ 9:41 am

  3. Thank you Kellie, and thank you to everyone who has sent me emails today or called with congratulations. I’m honored to be the first in what I am sure will be a long line of winners - as there are a large and growing number of affiliates and merchants who see “Fair Practices” as being an extremely important piece of the online world and Affiliate Marketing specifically.

    Thanks to AffiliateFairPlay for helping us as well… as it is often very difficult to keep all of the details straight in this industry, and I am lucky to have a great group of folks who help me out - starting with Kellie and a list that is too long to publish.

    Comment by Brian — August 23, 2006 @ 6:37 pm

  4. Kellie, you totally left out the details of your great presentation Monday! Congrats to Brian.

    Viva Pronto! ;-)

    Comment by Matt McWilliams — August 24, 2006 @ 10:31 am

  5. You’re very welcome Brian and more importantly thank you for all you do for this Industry. You really made it an easy decision for me. The hardest part was trying to track down your busy schedule to make sure you were in the room for the presentation. Carolyn is a great collaborator. :)

    Matt, it was great meeting you in Chicago. A separate post is coming regarding my perspective on the whole ARC Certification Course.

    Comment by Kellie AFP — August 24, 2006 @ 10:57 am

  6. Congratulations to Brian, and great job coming up with this award… it’s nice to know that people are getting rewarded for “doing the right thing”. It’s sometimes harder to take the high road, but it’s nice to know that our industry is looking to promote the people that are doing things the right way.

    Comment by John Engler — August 24, 2006 @ 12:44 pm

  7. […] Recently presented Brian Littleton, Founder and CEO of AffiliateFairPlay Fair Practice Award. […]

    Pingback by Hello Ashok! » Blog Archive » Shareasale Affiliate Network — August 26, 2006 @ 12:03 am

  8. Just wanted to say, I really appreciate AFP’s focus on behavior (as it says on the front page of your site). It’s tough to keep track of what happens on the Internet, and I haven’t come across very many people who are devoted to keeping things fair. This is a great business.

    Oh, and congratulations to Brian! I took a look at your website just now… good stuff!

    Comment by Chess Openings Guru — January 10, 2008 @ 11:17 pm

  9. Yeah Brian, very nice site. Congrats

    Comment by Dustin| Affiliate Marketing Secret — April 2, 2008 @ 3:08 pm

  10. Yeah Brian, very nice site. Congrats
    and great job coming up with this award…

    Comment by Emergency Preparednes Supplies — January 15, 2009 @ 11:01 am

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