In the ongoing battle for protection against adware applications, there have been many people who recommended using Firefox browser instead of InternetExplorer. Indeed, many adware applications have not been compatible with Firefox and end users have been saved from annoying pop ups. Many affiliates have also recommended Firefox to their visitors providing a link to the browser on their sites in an effort to protect their revenue. I have always contended that folks should not become too comfortable with using Firefox to combat adware. It wasn’t so much that adware could not work with Firefox, but rather there probably wasn’t enough users utilizing Firefox yet to make it worth the effort by adware companies to program their software Firefox compatible. Any software can be exploited if someone really wants to put the effort into it. (more…)

AffiliateFairPlay will be announcing the recipient of the first AFP Fair Practice Award during the Affiliate Manager Certification Seminar this August in Chicago.  The AFP Fair Practice Award recognizes an individual or entity whose business practices consistently embody the principles of fair competition in Affiliate Marketing.

What better place to announce the first recipient of the Fair Practice Award than at ARC’s Affiliate Manager Certification Seminar? The Seminar is a three day event educating Managers and Merchants in running a profitable affiliate program while adhering to fair and ethical business practices. Thanks Andy for giving us the opportunity to recognize someone within the community to who has practiced these principles for years and proven that fair practices and profitability can go hand in hand.

Industry events provide us with an opportunity to gain knowledge about our industry as well as networking opportunities. Not only do we (hopefully) learn more about affiliate marketing, such events also provide press, public relations and marketing opportunities for affiliate marketing itself.

Enter stage left Davis & Gilbert LLP, a New York based law firm specializing in marketing communications law. One of their practice groups is New Media, which focuses on all that encompasses Internet Law. Davis & Gilbert are expert speakers at not only Affiliate Marketing events, but also online advertising/marketing events in general. There are after all, as most of us know, numerous legal issues involved with Internet Marketing and Advertising. (more…)